Can Short And Scrappy Really Be A Superpower?

Ever heard of the term “short and scrappy”? Well, that’s pretty much me! I’m 5 ft tall and an incredibly passionate person that looks to find meaning in pretty much everything I do.

What does this have to do with my business and marketing? Well... a lot more than meets the eye.

I’ve had an entrepreneurial spirit since my 20’s and after graduating with my MBA, that spirit has exploded with ideas and ways that I can impact businesses and the world around me. I believe in embracing various seasons and milestones in life as learning and growth opportunities. Over the years, I’ve had the pleasure to work with some highly regarded brands across the hospitality, non-profit, CPG, technology, QSR, and healthcare sectors. This experience taught me that connecting with your audience is key regardless of what industry you’re in. Having a deep understanding that building a connection with your most trusted audience is most crucial, speaking to them, engaging with them…not talking at them.

I started my business in 2019 after a devastating layoff. As I continued to interview for prospective positions, I dabbled with the idea of consulting, launched my LLC, and picked up my first client in just a few weeks. After only a few months, I accepted a full-time position but kept my JennisCo vision alive. After a few years of building marketing teams and leading marketing for early-stage and startup brands, that entrepreneurial fire inside me grew even further to take the consulting leap full-time.

What is JennisCo and what do I offer?

JennisCo is a consulting and freelance business that specifically focuses in the marketing field. I service clients that range across the industries I previously served:

- Hospitality

- Non-Profit

- CPG

- Technology

- QSR

- Healthcare

What type of marketing?

The industries listed above have varying needs and if there’s one thing that energizes me—it’s a good business challenge. My business exists to help brands connect with their audience. How?

· Leadership: I’m a servant leader who loves working with teams, mentoring young professionals, and inspiring future marketers and leaders.

· Strategy: I have a deep curiosity that drives me to understand business goals, business challenges, consumer motivations, interests, and decision-making. I am passionate about working with teams to identify marketing solutions that support business growth and long-term goals.

· Scalable Solutions: Scaling can serve different meanings – Throughout my career, I’ve scaled budgets, activation plans and developed business solutions with C-Suite executives. I can help your team scale across various needs, from building a marketing playbook, omnichannel strategy, brand activation plan, and more!

· Resources: I’m connected with an incredible network of professionals ranging from designers, digital strategists, and fellow marketing consultants. I’m here to support your business and can help source (or work with existing) subject matter experts while steering the ship and ensuring the brand’s vision comes to life with clarity and purpose.

In summary, “short and scrappy” can take on several meanings. In this context, I’d like to define it as my superpower – I have an entrepreneurial, strategic, and determined spirit that simply gets S**T done.

Let’s discuss superpowers! I love a good networking session, and if I’m not the right fit, I’m happy to explore my community of freelancers, agencies, and consultants to help you find the right fit for your business.

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